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Residents' Survey

Many thanks to all 835 households who responded to the Residents' survey issued in 2021.  It has taken quite a few months to analyse the data, but finally we have the results and these are provided in the full report below.


You'll also find a quick summary of the report below the full report.

We are now using this information to develop draft policies for the Neighbourhood Development Plan which truly reflect the majority of views held by the community. We'll publish these draft policies for comment once they are complete.


    • Q3 - slightly more males than females answered the questionnaire

    • Q4 - 28% have a disability

    • Q6 - 44% respondents are retired (census 18%); 34% FT work (census 52%)

    • Q7 - 94% white British

    • Q8 - pretty even split of time lived in Moreton-in-Marsh

    • Q9 - 1/3 respondents live alone, nearly ½ live in a 2 person household

    • Q10 - 43% respondents are over 60. 38% 18-29 yrs old

    • Q11 - 80% own their own house (census 66%), 18% rent (census 33%).

    • Q12 - 98% respondents say Moreton-in-Marsh is their main residence

    • Q13 - 96% of respondents say Moreton-in-Marsh is an okay or great place to live

    • Q14 - top 3 things people like:

      • access to countryside and greenspace

      • access to rail network

      • access to Cotswold towns & villages

    • Q15 - top 3 concerns:

      • HGV Traffic and congestion

      • excessive population growth

      • loss of green space

    • Q16 - most favourite words people use to describe a Moreton-in-Marsh they want in 10 years’ time:

      • safe

      • traditional market town

      • friendly

    • Q17

      • 65% would not support the NP identifying further housing sites

      • nearly a quarter of people renting would support the NP identifying housing sites

      • 15.5% of home owners would support identification of housing development sites

    • Q18 - most support for ‘Homes built to higher environmental standards’ (60%). Second: ‘Homes designed with accessibility for older/disabled people’. Least support for ‘Large 4+ bed family houses’ (26%) and ‘retirement homes/assisted living’

    • Q19 - type of tenure people want:

      • most supported: Government starter homes

      • least support for Open market housing

    • Q20 - nearly 50/50 split of working/not working (which reflects age of respondents). Of the respondents who were under 75, 10% were not working

    • Q21 - nearly even split of distance travelled to work

    • Q22 - most popular method of travel to work car or van. For those who work within 5 miles of Moreton-in-Marsh, 83% travel by car or van (compared to 62% overall).
      Those who work within Moreton-in-

      • 47% walk to work,

      • 40% car or van

    • Q23 - 41% think there are not enough local jobs. 43% don’t know. 30% think more apprenticeships are needed

    • Q24 - 57% would support the NP identifying further land for employment use

    • Q25 - 76% would support a work hub; 69% shared space; 60% offices

    • Q26 - 65% would support the NP identifying buildings for employment use within the town centre

    • Q28 - 30% respondents visit the Tuesday market and regularly buy from it

    • Q29 - medical facilities very highly regarded by respondents - Doctors, Hospital, and Pharmacies top 3

    • Q30 - most used facilities grocery shops (65% use them frequently)

    • Q31 - 81% respondents think the core town centre should be kept the same size

    • Q32 - 38% want the town centre protected; 49% believe there should be some protection but recognise that things change and we need to let this happen

    • Q33 - 67% do not think shops should be located outside the town centre

    • Q34 - 66% of respondents walk when they want to visit Moreton-in-Marsh town centre

    • Q35 - 71% of children of respondents walk to pre-school or school

    • Q36 - 79% would support more dedicated walking and cycling routes within the town

    • Q37 - safer routes would encourage 29% of respondents to walk or cycle more; 21% would like better condition of routes

    • Q38 - 59% of respondents think it is fairly or very safe to walk/cycle around the town. 3% think it is very unsafe

    • Q39 - 59% of respondents think traffic is a big problem

    • Q40 - 36% can find a parking space sometimes, it depends on the time/day. 3% can never find a space, 7% can always find a space

    • Q41 - parking at home - nearly even split yes/no/blank. Parking in town - 70% want to see improvement-by better design and more capacity of parking in the town centre

    • Q42 - 60% feel current public transport options meet their need

    • Q43 - popular public transport destination suggestions: Cheltenham, Chipping Norton, Stratford, Evesham, Oxford, Banbury, Birmingham, Shipston-on-Stour

    • Q44 - 63% believe the public rights-of-way around Moreton-in-Marsh are important or very important

    • Q45 - there were over 220 suggested upgrades or new routes



    • Q46 - nearly 50% of respondents are ‘satisfied’ with the parks, open spaces and green spaces in Moreton-in-Marsh

    • Q47 - respondents rate accessibility highest with regard to the existing parks and open spaces. Play equipment and facilities for older children have the lowest ratings

    • Q48 - top 3 open/green spaces respondents believe should be protected

      • Duck Pond

      • High Street Greens

      • Queen Victoria Gardens

All 12 suggested spaces received over 50% support

  • Q49 - 56% of respondents believe the amount of green space should be increased. Over 250 suggestions of how this could happen

  • Q50 - 73% of respondents believe biodiversity in Moreton-in-Marsh is 'somewhat important' or 'very important'

  • Q51 - 175 suggestions of locations to introduce or enhance biodiversity

  • Q52 - 67% of respondents believe the historic buildings in Moreton-in-Marsh are very important

  • Q53 - over 60 suggestions of buildings which should be designated as a listed building

    • Q54 - 62% either 'strongly agree' or 'agree' with the statement “The town should aim to be self sufficient in locally generated renewable energy, as far as possible”

    • Q55 - roof-based solar panels and ground and air-source heat pumps receive the most support with just over 50% of respondents supporting them

    • Q56 - the 2 statements “Renewable energy projected should be supported as long as they are partially owned by the community, such as a joint venture with a commercial energy provider” and “Renewable energy projects by commercial developers should be supported, as long as they are required to make some financial benefit payments to the town annually” both received the highest support with 44% of respondents agreeing with them

    • Q57 - nearly 60% of respondents agree with the statement “I feel that climate change is a risk to me and my family”. Just over 40% disagree with the statements “My property is at risk of flooding” and “I struggle to keep my home warm in the winter”

    • Q58 - over 320 suggestions for actions households can take to reduce carbon emissions

    • Q59 - 70% of respondents very or fairly satisfied with the local services and amenities in Moreton-in-Marsh.

    • Q60 - 46% of respondents would like to see more community facilities in Moreton-in-Marsh. There were over 200 suggestions of what households would like.

    • Q61 - 78% of respondents feel there is high/good/some community spirit in Moreton-in-Marsh

    • Q62 - nearly 200 suggestions of how to improve community spirit.

    • Q63 - most support (70%) for future funding being directed towards public footpaths and bridleways, closely followed by a wildflower meadow (68%)


  • the comparisons are with the 2011 Census

  • NP = Neighbourhood Plan

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